About the Co-Founders

Brad Axelrad

As consultant, event producer, speaker and author, Brad Axelrad supports visionaries to leverage their shadow into their big purpose. Producer of over 100 live events and host of the Face Your Dragon Podcast where he interviews celebrity thought leaders and icons like don Miguel Ruiz, Gay Hendricks, JP Sears, and Arielle Ford.
Featured in: NBC Nightly News, PBS Television, OC Register, LA Times, and USC/News 21.
Proud Founding Member of the Association of Transformational Leaders SoCal since the second meeting in March 2011.
Brad’s highest values: authenticity, integrity and vulnerability
Full Bio, Personal Commitment Statement and Letters of Recommendation

Tera Maxwell (Ph.D.)

As an affluence coach, intuitive healer, and author, Tera Maxwell, Ph.D. has transformed thousands of lives with her results-focused energy work and mindset coaching that facilitates getting unblocked and living life 100% on purpose to realize life dreams.
Her Ph.D. expertise on intergenerational memories, particularly for children of the diaspora, and a paralyzing writer’s block led her to study energy healing and develop the Affluence Method TM to break free from generational and emotional baggage of the past.
She taught at the university level for 4 years before taking her love of teaching to transformational coaching online. Her scholarly work has been published in 3 recognized anthologies in her field. She was invited to be a plenary speaker at the Global Interconnections conference at UC Santa Barbara.
Tera’s highest values: expansion, integrity, and adventure 

Amber Zuckswert

As an international pilates and vinyasa yoga instructor, and holistic nutritionist, Amber is the founder of, her online health and fitness coaching platform, where she trains individuals and groups in optimal living for their unique body and lifestyle. She’s been featured in Pilates Style Mag,,, and written for Glam Media as a professional blogger for 6 years.
Amber has produced over 50 retreats and teacher trainings, taught thousands of students at the world’s most revered clubs, retreat centers, and festivals. She runs the largest health and holistic nutrition Meet-Up group in San Francisco and has an extensive loyal social media following on Instagram (33k) and Facebook (35k).
Contemporary ballet/modern dancer with over 25 years of performance and teaching.
Amber’s highest values: authenticity, vulnerability, and connection


  • Embodies their expression of truth
  • Makes a significant impact in the world
  • Leads, speaks and acts from their heart
  • Shows up as a team player, collaborative and open to going with the flow
  • Speaks their needs and generates requests powerfully
  • Demonstrates generosity with their time, wisdom, resources, and love
  • Embodies personal responsibility and owns their experience
  • Exhibits commitment to learning and growth
  • Embraces connection to spirit
  • Lives in service and contribution to others and our planet
  • Creates powerful and positive new relationships that benefit all
  • Communicates directly, openly, honestly, and with loving intent
  • Driven by passion and purpose and their version of success
  • Adds value in terms of innovation and best business practices
  • Possesses an abundance mindset and is generous on all fronts
  • Takes initiative, values high integrity, and follows through with commitments
  • Remembers to check their ego at the door and brings in their loving, trusting hearts